Building a Brand for Your Small Business and How to Effectively Market Your Business

Susan Young of AimFire Marketing, an Indianapolis area marketing, PR and website development agency, will be facilitating a workshop on Wednesday, September 22nd from 9 a.m. to 12 p.m. entitled, "Building a Brand for Your Small Business and How to Effectively Market Your Business," hosted by the Indiana Small Business Development Center and the Boone County Chamber of Commerce.

Young will discuss the components of an effective brand, including company name, logo, tagline and messaging. The session will include interactive components, allowing participants to brainstorm, create and receive feedback on their business brand. In addition, the group will discuss how to translate your brand across multiple advertising and marketing venues.

Event Details:

Topic: Building a Brand for Your Small Business and How to Effectively Market Your Business
Speaker: Susan Young, President, AimFire Marketing
Date: Wednesday, September 22nd
Time: 9 a.m. - 12 p.m.
Location: Boone County Chamber of Commerce, 221 N. Lebanon St., Lebanon, IN 46052-2112
Cost: $30
Registration:
http://isbdc.ecenterdirect.com/ConferenceDetail.action?ID=11316 or contact
Marsha Mastin at centralindiana@isbdc.org; (317) 233-7232

Event Description: A brand is more than just a name or logo. A strong brand is an intangible asset that differentiates and elevates a business from the competition, creates loyal customers, and can lead to lower overall costs. This session will teach you the steps to create the strategic foundation of your brand and the brand building tools you can use to bring your brand to life in the marketplace.

About AimFire Marketing:
AimFire Marketing was founded in 2005 by Brownsburg, Indiana resident Susan Young. Her mission is to help small businesses who are confused, overwhelmed or unable to focus on marketing their companies, by providing an extra resource to supplement their existing marketing efforts. AimFire Marketing provides its clients with a marketing strategy, as well as the implementation of various marketing, public relations and website tactics, including search engine optimization, blogging and social media marketing. To contact AimFire Marketing, visit http://www.aimfiremarketing.com or call (317) 858-7669.